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Travel Trade Update - May 2024

What’s new for Travel Trade this month?

BLLT has begun a new partnership with Jonview, the largest Receptive Tour Operator (RTO) serving the destination. Annually, Jonview brings more than 55,000 room night and $43 million in destination revenue to Banff and Lake Louise.

This new partnership will provide us with a greater insight into Jonview’s individual international markets, an ability to influence their itineraries and include new product, and to increase length of stay.

Six FAMs hosted for Rendez-Vous Canada

May was an exciting month for the Banff & Lake Louise Tourism Travel Trade team, with Rendez-Vous Canada (RVC) – the country's premier tourism marketplace – taking place in Edmonton May 13 through May 17. We showcased Banff and Lake Louise’s shoulder season and year-round experiences to qualified buyers, both domestic and international.

Buyers attending RVC in Edmonton could sign up for one of 19 FAMs hosted ahead of the event by Travel Alberta and key DMOs such as Banff & Lake Louise Tourism, Tourism Canmore Kananaskis, Tourism Calgary, Tourism Jasper, and Explore Edmonton.

BLLT hosted six different FAMs in destination from May 10 through May 13. Attendees ranged from Managing Directors to Directors of Partnerships, Contracting, or Operations, Product Managers, and Planners, and Marketing Managers.

These pre-FAMs were a perfect opportunity to educate buyers attending RVC prior to the tradeshow. By giving attendees an opportunity to experience our products firsthand in advance of RVC, meetings had more impact.

Twenty-two members were involved in these FAMs in total - buyers could partake in a wealth of experiences and see what the destination, and our members has to offer.

These FAMs work towards strengthening the destinations marketing impact and support our strategies of attracting our target audience – Perspective Seekers - who stay longer, do more, and enjoy winter experiences.

Keep in touch with the Travel Trade team: business@banfflakelouise.com 

Published 2024-07-19