Choice Design for Tourism Businesses: Using behavioural science to action sustainability

From marketing to supply chain, how can we influence in the right way at the right moment to promote sustainable visitor behaviour?

Led by renowned behaviour scientist Milena Nikolova, this practical workshop designed for local tourism businesses and service providers of different sizes. Focus is placed on providing participants with hands-on behavior-change actions that enhance the visitor experience, reduce costs, and generate desired benefits.

Tourism and leisure businesses control many of the decision points at which visitors make choices influencing the footprint of the local visitor economy. When equipped with smart behavior change techniques, the local tourism supply ecosystem can be programmed to encourage visitor behaviors that enhance profitability and sustainability.

Expected outcome—local businesses will walk out with:

• A strong understanding of how behavior change and choice design can help achieve market and sustainability goals
• A set of specific hands-on tactics that they can start employing on the day after leading to enhanced customer satisfaction, reduced costs and desired impacts.

Participants are strongly encouraged to attend the keynote on Wednesday, May 7.

About Milena S. Nikolova, PhD

Expert in Human Behaviour & Co-Founder at BehaviorSMART

Milena's superpower is understanding what goes on in the travellers' hearts and minds. In her work with companies and destinations, she uses human psychology to help them make travel more impactful for people, businesses, and places. Milena's favorite topics revolve around how behavior-smart thinking can help make sustainability effortless but non-negotiable, and how experiences can be designed to enhance happiness and our connection to nature.

When: May 8, 2025, 1pm - 3pm
Where: Fairmont Banff Springs


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