Plans & Reports

Annual Reports

The annual report is a comprehensive report on BLLT’s activities throughout the preceding year.  The report provides information on our initiatives, results and financial performance.

2021 Annual Report  2020 Annual Report  2019 Annual Report  2018 Annual Report 

Business Plans

Our annual Business Plans are built on the pillars developed in 2016 as part of our strategic framework.  BLLT’s 2021 business plan was informed in consultation with members, key stakeholders, industry research, and more. We have planned with optimism and will operate with acute focus to ensure fiscal responsibility. We are excited to share our plans on how we will continue to connect and attract visitors in a safe and sustainable manner. While it was developed during an uncertain time, we are confident in our assumptions that form the foundation of the plan, as well as our ability to adjust and remain nimble to deliver on it and our goals.

2022 Business Plan

2021 Business Plan    2021 Business Plan Summary  

2020 Business Plan  2019 Business Plan  

Brand Overview

Good brands have personality. Great ones have a story that unites partners and puts a purpose behind every initiative.   You may not realize it, but every member plays an integral role in building our brand by contributing to the story that helps guests decide to visit our amazing destination in the first place.

Brand Overview Brand Guidelines

Food Tourism Strategy

Recognizing the growth of food tourism globally, Banff & Lake Louise Tourism (BLLT) has worked alongside members and stakeholders from across the destination to develop a food tourism strategy.

Food Tourism Strategy