Skip to main content

Campaign Toolkits

2024 Summer Campaign

To inspire potential travelers to select Banff and Lake Louise as their preferred summer destination, BLLT will launch a summer campaign. The strategy aims to provide long-haul travelers with sufficient time to book and plan their trips, recognizing that longer stays often lead to increased spending

Learn More

2023-2024 Winter Campaign

In an effort to entice potential travellers to choose Banff and Lake Louise as their preferred destination this winter, BLLT will launch a paid winter campaign with an approach to allow our long-haul travellers ample time to book and plan their trips knowing they stay longer and spend more.

Learn More

Transportation Shift Campaign

In an effort to enhance the visitor experience this summer, Parks Canada, the Town of Banff, and Banff & Lake Louise Tourism have joined forces on the Transportation Shift campaign, launched in mid-May and running through October 2024.

Learn More