Campaign Toolkits
2024 Summer Campaign
To inspire potential travelers to select Banff and Lake Louise as their preferred summer destination, BLLT will launch a summer campaign. The strategy aims to provide long-haul travelers with sufficient time to book and plan their trips, recognizing that longer stays often lead to increased spending
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2023-2024 Winter Campaign
In an effort to entice potential travellers to choose Banff and Lake Louise as their preferred destination this winter, BLLT will launch a paid winter campaign with an approach to allow our long-haul travellers ample time to book and plan their trips knowing they stay longer and spend more.
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2023 Transportation Shift Campaign
In effort to enhance the visitor experience this summer, Parks Canada, the Town of Banff and Banff & Lake Louise Tourism has once again joined forces on the Transportation Shift campaign, launched in mid-May and running through October, 2023.
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