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A Roam Transit public transportation bus travels down Banff Avenue

Transportation Shift Campaign - Shift into Park Mode

To enhance the visitor experience this summer, Parks Canada, the Town of Banff, and Banff & Lake Louise Tourism are working hand-in-hand on the Transportation Shift Campaign.


The campaign primarily targets visitors from the Calgary region who intend on visiting Banff and Lake Louise this summer and need to know that arriving with a plan, being flexible, and having a backup plan are necessary to have a great experience. As the vital link between visitors and this special place we call home, we need your help! You play a vital role for visitors who have either planned months in advance or not at all, and this toolkit aims to arm you with the information needed to help any visitor have a memorable experience in Banff and Lake Louise.

Campaign objectives:

We want visitors to know about transit options and that parking and taking transit will be more convenient for them, more environmentally responsible, and in many cases, the only way to experience the highlights of Banff National Park.

Messages for Visitors

Helpful Links

Explorethepark.ca: Your one-stop-shop for everything you need to know about getting around Banff National Park.

Moraine Lake and Lake Louise Shuttles: Everything you need to know to ride the shuttle, including fares, routes, and FAQ.

General Transit and Shuttle Information: Information on sightseeing tours and how to access key attractions (including Lake Louise, Moraine lake, Johnston Canyon and Lake Minnewanka).

Final Tip

More questions? Connect with a local expert at https://www.banfflakelouise.com/contact-us