Transportation Shift Campaign: Member Toolkit

In effort to enhance the visitor experience this summer, Parks Canada, the Town of Banff and Banff & Lake Louise Tourism has once again joined forces on the Transportation Shift campaign, launched in March and running through October, 2021.

Campaign objectives:

Messages for visitors:

Plan your visit and book ahead where possible to get where you want to go.

  • Transit can take you to most of the key attractions in Banff National Park (such as Lake Louise, Moraine Lake, Johnston Canyon and Lake Minnewanka).
  • Parking is limited at most attractions. Taking transit or hopping on a shuttle is your best option to get to your destination.
  • Park in designated parking areas only and have a backup plan if parking at your intended destination is full.
  • Some of the park’s most popular attractions, sights, and hikes are accessible right in town.
    • Forget about parking and enjoy the freedom of your own schedule by bringing or renting a bicycle. Bike rentals can be booked in advance and are highly recommended.
  • Book a sightseeing tour and let a guide do the work!
  • Visit for information on safety measures, times, fares, reservations and parking information.

Plan your visit to keep yourself and others safe.

  • Banff National Park provides an opportunity to enjoy the health and wellness benefits that come with being outdoors.
  • Masks may be required to be worn in specific settings.
  • Please respect that people will have varying levels of comfort.
  • Be sure to contact the individual businesses ahead of time to ensure you understand any changes and requirements.
  • Restaurant seating is in high demand through summer months. Reserve ahead to avoid long wait times.
  • Find the latest information at
  • Transit providers within Banff National Park have implemented precautions to keep passengers safe.
    • Masks are mandatory on buses and shuttles at all times.
    • All buses are sanitized at least once every 24 hours. In addition to this, On-it sanitize after every trip and Roam Transit have ongoing sanitization of high touch points throughout the day.
    • Buses are operating at reduced capacity.

Reserve a shuttle to guarantee visiting Moraine Lake and Lake Louise lakeshore.

  • If you are planning to visit Lake Louise and Moraine Lake from May 21 to October 11, 2021, the best way is to reserve a Parks Canada shuttle ahead of time to guarantee a seat.
  • Shuttle reservations open at 8 a.m. MST on April 28, 2021.
  • Shuttles to Lake Louise Lakeshore begin on May 14; shuttles to Moraine Lake begin on June 1. View full schedule
  • Walk up seats are not available; you must reserve online. Demand for reservations is expected to be high, so booking a reservation well in advance is recommended.
  • Further details, including step-by-step instructions on how to book when the reservation system opens are available here.
  • It is possible to drive to Lake Louise and Moraine Lake but parking is very limited and fills up quickly.
  • Parks Canada follows the advice of public health officials and has precautions in place for visitors using the shuttles.
  • Alternatives to reserving a Parks Canada shuttle:
    • Roam Transit route 8X runs from the Town of Banff to Lake Louise.
    • Roam Transit route 8S runs from the Town of Banff to Lake Louise via Johnston Canyon.
    • Roam Transit route 10 (Banff to Moraine Lake) operates in fall only, from Sep. 20 - Oct. 11, 2021.

Useful links:

Moraine Lake and Lake Louise Shuttles: Everything you need to know to ride the shuttle, including fares, routes, COVID-19 safety information, and FAQ.

General Transit and Shuttle Information: Information on sightseeing tours and how to access key attractions (including Lake Louise, Moraine lake, Johnston Canyon and Lake Minnewanka).

Learn about our campaign strategies and targeting and download digital assets to help support our efforts:

Campaign overview  Video (1280x720px)  Lobby Poster 11 x 17"

Guest Email Sample One

Drive less, see more

Leave your vehicle at the hotel and take transit to Lake Louise, Moraine Lake, Johnston Canyon and Lake Minnewanka. Plan ahead for worry-free adventure. Visit

Guest Email Sample Two

Ride, relax, explore, repeat

Transit is the easiest way to get around the park, with frequent daily trips to Lake Louise, Moraine Lake, Johnston Canyon and Lake Minnewanka. Plan ahead for worry-free adventure. Visit

If you require these assets in a different format, please let us know.