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Transportation Shift Campaign: Member Toolkit

In effort to enhance the visitor experience this summer, Parks Canada, the Town of Banff and Banff & Lake Louise Tourism has once again joined forces on the Transportation Shift campaign, launched in mid-May and running through October, 2023.

A Roam Transit public transportation bus travels down Banff Avenue

Campaign objectives:

  • Increase awareness of transit options and benefits of taking transit to and within the park.
  • Increase positive social sentiment around using transit within the park.
  • Influence more people to shift away from using personal vehicles to taking transit.

Messages for Visitors

Useful Links Your one-stop-shop for everything you need to know about getting around Banff National Park.

Moraine Lake and Lake Louise Shuttles: Everything you need to know to ride the shuttle, including fares, routes, and FAQ.

General Transit and Shuttle Information: Information on sightseeing tours and how to access key attractions (including Lake Louise, Moraine lake, Johnston Canyon and Lake Minnewanka).