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Transportation Shift Campaign: Member Toolkit

In an effort to enhance the visitor experience this summer, Parks Canada, the Town of Banff and Banff & Lake Louise Tourism have joined forces on the Transportation Shift campaign, launched in mid-May and running through October 2023.

The media and social media campaign is primarily targeting people in the Calgary and Edmonton regions who are planning their visit to Banff and Lake Louise, but we need your help! You will become a hero by assisting people who arrive in the park with tips and tricks to deal with traffic, parking and the best possible way to enjoy this special place.

A Roam Transit public transportation bus travels down Banff Avenue

Campaign objectives:

We want visitors to know about transit options and that parking and taking transit will be more convenient for them, more environmentally responsible, and in many cases, the only way to experience the highlights of Banff National Park.

Messages for Visitors

Helpful Links Your one-stop-shop for everything you need to know about getting around Banff National Park.

Moraine Lake and Lake Louise Shuttles: Everything you need to know to ride the shuttle, including fares, routes, and FAQ.

General Transit and Shuttle Information: Information on sightseeing tours and how to access key attractions (including Lake Louise, Moraine lake, Johnston Canyon and Lake Minnewanka).

Final Tip

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