- Increase awareness of transit options and benefits of taking transit to and within the park.
- Increase positive social sentiment around using transit within the park.
- Influence more people to shift away from using personal vehicles to taking transit.
Messages for Visitors
Explorethepark.ca: Your one-stop-shop for everything you need to know about getting around Banff National Park.
Moraine Lake and Lake Louise Shuttles: Everything you need to know to ride the shuttle, including fares, routes, and FAQ.
General Transit and Shuttle Information: Information on sightseeing tours and how to access key attractions (including Lake Louise, Moraine lake, Johnston Canyon and Lake Minnewanka).